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Every comparison here says where they win.

Most comparison pages are adverts with a table in them. These name what the other option does better, and who should pick it instead of us — because a comparison you can't lose isn't information, it's a pitch, and everybody can tell the difference.

On the numbers: every competitor price below is dated and linked to its source where one is published. Pricing changes and ours is not the last word on theirs — check it yourself before deciding. Where we don't have a verified figure, we describe the pricing model instead of guessing a number.

Software you're renting

Good products, mostly. The question each page answers is when their pricing model stops suiting you — not whether the product is any good.

vs Zendesk

Relay

Zendesk is a better product. It is also priced so that growing your support team costs you more every month, forever. If your team is small and stable, that trade is fine. If it isn't, the arithmetic turns.

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vs Atlassian Statuspage

Lucent

Statuspage is cheap to start and genuinely good. The case for Lucent isn't that Statuspage is expensive — it's that a status page is one of four bills you're paying to answer the same question.

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vs Algolia

Beacon

Algolia is excellent and fast to adopt. Its pricing is indexed to your traffic, which means the better your search works, the more it costs — and search-as-you-type fires a billable request per keystroke.

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vs OneTrust & Cookiebot

Custodian

Consent tooling is the purest form of resented spend: a recurring bill for a banner you didn't want, to satisfy a regulator you didn't choose. The irony is that the tool proving you handle data responsibly is itself a third party receiving your visitor data.

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Ways to get software built

Including hiring, which is the right answer more often than a vendor will tell you.

vs

TCS, Infosys, Wipro & the large IT services firms

The large firms are not bad at what they do. They are built for a different job: very large, multi-year, multi-country programmes where procurement and indemnity matter more than speed. Most companies buying from them do not have that job.

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vs

US and EU digital agencies

Agencies do excellent work and are usually a joy to work with. The friction is commercial: hourly billing means the estimate is a hope, and the discovery phase is billed before you know whether the thing is worth building.

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vs

Hiring an in-house team

If the work is permanent, hire. An employee who knows your business compounds in a way no vendor does. Sprints are for work with a beginning and an end, or for capability you need before a hire can realistically start.

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Not sure which applies to you? The AI Architect will read your situation and say so — including when the answer is that you shouldn't buy anything from us.

Ask the AI Architect